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India’s first magnetic and modular construction vehicles
At Jugo Play, our mission has always been to bring unique, innovative toys to kids. While talking to parents, one thing became clear – construction vehicles are a timeless favourite. There are plenty of construction vehicle toys available in the market. That got us thinking: What could we bring to the table to make this classic toy truly different?
DESIGN THINKING PROCESS
When we began brainstorming, we knew we didn’t want to stop at the usual trucks, bulldozers, or cranes. Our research introduced us to some futuristic construction equipment- some looked straight out of a sci-fi movie. We were fascinated. What if kids could explore this world and even create their own versions of these machines?
From that spark, our modular vehicle toy was born. The idea was simple yet groundbreaking – give kids a set of parts with magnets that they could use to build and rebuild vehicles any way they like. With just a few pieces, kids could create classic construction vehicles or go wild inventing their own machines.
Build-It Construction Vehicles is not another set of toy vehicles – it’s a gateway for kids to learn and grow. By letting kids decide what to build, we’re empowering them to think outside the box, challenge themselves, and dive into imaginative play.
BUILT FOR BIG IDEAS
We know that toys need to withstand a lot of enthusiastic play! That’s why we made sure Build-It Construction Vehicles are built to last. Each piece is crafted from the highest-quality steam beech wood and is fully functional. Even the joineries are wooden. The finishes are smooth, the edges are rounded, and the wood is coated with food grade oil, making the toy non-toxic and safe for curious hands.
WHAT KIDS TAKE AWAY?
Compared to the current construction vehicles toys, Jugo Play’s Build-It Construction Vehicles have much more to offer:
- Problem-Solving Skills: As they figure out how to build different vehicles, kids learn basic engineering concepts and practice logical thinking. They experiment with ideas and troubleshoot when things don’t fit as expected.
- Creativity and Innovation: The open-ended design encourages kids to think creatively, mixing and matching parts to invent unique vehicles. This fosters an innovative mindset, teaching kids to see challenges as opportunities for new ideas.
- Language and Communication: Kids naturally want to share what they’re building! This leads to storytelling, whether they’re explaining the purpose of their vehicle or inventing a story about its adventure. It’s a great way to enhance language skills and encourage verbal expression.
With Build-It Construction Vehicles, we hope to inspire a new generation of curious thinkers and creators.
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