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PURPOSE
Inspiration behind Jugo
At Jugo Play, we believe that play is much more than just fun – it’s a powerful tool for growth. Founded by two sisters with family roots in education publishing, we design innovative toys that empower children to grow emotionally, intellectually, and socially. The name, inspired by the Spanish word jugo, meaning “juice,” reflects our commitment to nourish young minds.
Drawing inspiration from Montessori and Waldorf principles, our toys encourage independent play, creativity, and exploration. Each toy is thoughtfully crafted with care, quality, and purpose. We use natural, eco-friendly materials to create products that stand the test of time and support a sustainable future.
Welcome to Jugo Play – where children discover a world of wonder and gain important skills through play.
150+
Hours in Design and Development
200+
Parents Consulted
20+
Teachers part of feedback group
PROCESS
The Journey of Creation
Our product creation journey is a collaborative and thoughtful process. It begins with parents, whose valuable insights help shape each concept. We actively seek feedback and involve them at every stage of development to ensure our toys meet the needs of both children and parents.
Working closely with skilled product designers and graphic designers, we bring these ideas to life. Our focus is on materials, quality, aesthetics, safety, and skills. Every toy is crafted to support children’s growth while being durable enough to become an heirloom treasure.
PURSUIT
Vision for the Future
We’re all about reimagining the future of learning!
Our dream is to curate spaces that mix education with entertainment, giving kids a safe and stimulating environment to explore. We want them to dive into imaginative play, get hands-on with new experiences, and discover the world through all their senses. With a focus on problem-solving and teamwork, we’re here to help kids learn and grow in ways that feel natural and enjoyable.
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