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      It's not just a toy

      We are crafting toys that matter. At Jugo Play, we help build essential life skills and focus on social-emotional growth.

      Fan Favourites

      The ones little hands can't put down

      3-in-1 ROAD TRIP GAMES | Screen-Free Reusable Travel Game for Kids (Set of 3) (Age 5+ Years) 3-in-1 ROAD TRIP GAMES | Screen-Free Reusable Travel Game for Kids (Set of 3) (Age 5+ Years)
      Quickshop
      3-in-1 ROAD TRIP GAMES | Screen-Free Reusable Travel Game for Kids (Set of 3) (Age 5+ Years)
      ₹ 800.00
      JET, SET, GO! | Reusable Screen-Free Airport Travel Game (Age 5+ Years) JET, SET, GO! | Reusable Screen-Free Airport Travel Game (Age 5+ Years)
      Quickshop
      JET, SET, GO! | Reusable Screen-Free Airport Travel Game (Age 5+ Years)
      ₹ 600.00
      Wooden drum toy DRUM A BEAT | 3-Sound Wooden Drum Toy (Age 6 Months+)
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      DRUM A BEAT | 3-Sound Wooden Drum Toy (Age 6 Months+)
      ₹ 2,750.00
      BUILD-IT CONSTRUCTION VEHICLES (Set of 12) | DIY Magnetic Wooden Building Blocks (25+ Builds) (Age 4+ Years) BUILD-IT CONSTRUCTION VEHICLES (Set of 12) | DIY Magnetic Wooden Building Blocks (25+ Builds) (Age 4+ Years)
      Quickshop
      BUILD-IT CONSTRUCTION VEHICLES (Set of 12) | DIY Magnetic Wooden Building Blocks (25+ Builds) (Age 4+ Years)
      ₹ 4,500.00
      MY DAILY ROUTINE BOARD | DIY Wooden Routine Chart for Kids (Age 3+ Years) MY DAILY ROUTINE BOARD | DIY Wooden Routine Chart for Kids (Age 3+ Years)
      Quickshop
      MY DAILY ROUTINE BOARD | DIY Wooden Routine Chart for Kids (Age 3+ Years)
      From ₹ 2,250.00

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      Just landed

      New toys to explore

      MAGPALS MAGNETIC ANIMALS | Monkey, Tiger, Frog magnetic plush toys Set of 3 MAGPALS MAGNETIC ANIMALS | Monkey, Tiger, Frog magnetic plush toys Set of 3
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      MAGPALS MAGNETIC ANIMALS | Monkey, Tiger, Frog magnetic plush toys Set of 3
      ₹ 1,999.00
      MY TRAVEL TALES | Fun travel journal with Activities and Stickers MY TRAVEL TALES | Fun travel journal with Activities and Stickers
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      MY TRAVEL TALES | Fun travel journal with Activities and Stickers
      ₹ 399.00
      RORI THE TIGER | Magnetic plush toy (Age 0-5 Years) RORI THE TIGER | Magnetic plush toy (Age 0-5 Years)
      Quickshop
      RORI THE TIGER | Magnetic plush toy (Age 0-5 Years)
      ₹ 750.00
      Montessori Wooden Magnetic Activity Tiles for Toddlers Montessori Wooden Magnetic Activity Tiles for Toddlers
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      MY FIRST PLANNER | Montessori Wooden Magnetic Activity Tiles for Toddlers (Age 1+ Year)
      ₹ 1,000.00
      BUSY CUBE - COW, HEN, PIG | Sensory toy with rattle for babies (Age 0+ Years) BUSY CUBE - COW, HEN, PIG | Sensory toy with rattle for babies (Age 0+ Years)
      Quickshop
      BUSY CUBE - COW, HEN, PIG | Sensory toy with rattle for babies (Age 0+ Years)
      ₹ 1,500.00

      OUR STORY

      Two sisters. A drawer full of wild ideas.

      At Jugo Play, we believe childhood should be filled with curiosity, creativity, and confidence. Every toy is designed from scratch in India, backed by research with parents, inspired by Montessori and Waldorf principles, and tested by the toughest QA team on earth: kids.

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      Play Boards

      For a Healthy Mind

      Explore our range of Play Boards, designed to nurture emotional intelligence in children from a young age.

      My Daily Routine board helps children become independent by guiding them through their daily responsibilities in an interactive way.

      The What’s Buzzing? board promotes mindfulness, a positive attitude, and emotional awareness, helping children learn to manage their feelings.

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      Real parents, Real Reviews

      The happy noises we live for

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      Blog Post

      Story Behind Our Toys

      The Ultimate Travel Game Your Kids will Beg to Play

      The Ultimate Travel Game Your Kids will Beg to Play

      Travelling with kids can be such a fun time to bond – listening to music,...

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      Scooby- My Inspiration Behind 'Adopt a Pet' Toy

      Scooby- My Inspiration Behind 'Adopt a Pet' Toy

      Growing up with my beagle Scooby was one of the most memorable experiences of my...

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      What’s Buzzing?- A Must-Have Tool for Emotional Wellness

      What’s Buzzing?- A Must-Have Tool for Emotional Wellness

      At Jugo Play, we’re passionate about creating toys that make a difference – not just for...

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