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        It's not just a toy

        We are crafting toys that matter. At Jugo Play, we help build essential life skills and focus on social-emotional growth.

        Fan Favourites

        The ones little hands can't put down

        3-in-1 ROAD TRIP GAMES | Screen-Free Reusable Travel Game for Kids (Set of 3) (Age 5+ Years) 3-in-1 ROAD TRIP GAMES | Screen-Free Reusable Travel Game for Kids (Set of 3) (Age 5+ Years)
        Quickshop
        3-in-1 ROAD TRIP GAMES | Screen-Free Reusable Travel Game for Kids (Set of 3) (Age 5+ Years)
        ₹ 800.00
        Wooden drum toy DRUM A BEAT| 3-Sound Wooden Drum Toy (Age 6 Months+)
        Quickshop
        DRUM A BEAT| 3-Sound Wooden Drum Toy (Age 6 Months+)
        ₹ 2,750.00
        BUILD-IT CONSTRUCTION VEHICLES (Set of 12) | DIY Magnetic Wooden Building Blocks (25+ Builds) (Age 4+ Years) BUILD-IT CONSTRUCTION VEHICLES (Set of 12) | DIY Magnetic Wooden Building Blocks (25+ Builds) (Age 4+ Years)
        Quickshop
        BUILD-IT CONSTRUCTION VEHICLES (Set of 12) | DIY Magnetic Wooden Building Blocks (25+ Builds) (Age 4+ Years)
        ₹ 4,500.00
        JET, SET, GO! | Reusable Screen-Free Airport Travel Game (Age 5+ Years) JET, SET, GO! | Reusable Screen-Free Airport Travel Game (Age 5+ Years)
        Quickshop
        JET, SET, GO! | Reusable Screen-Free Airport Travel Game (Age 5+ Years)
        ₹ 600.00
        MY DAILY ROUTINE BOARD | DIY Wooden Routine Chart for Kids (Age 3+ Years) MY DAILY ROUTINE BOARD | DIY Wooden Routine Chart for Kids (Age 3+ Years)
        Quickshop
        MY DAILY ROUTINE BOARD | DIY Wooden Routine Chart for Kids (Age 3+ Years)
        From ₹ 2,250.00

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        Just landed

        New toys to explore

        Montessori Wooden Magnetic Activity Tiles for Toddlers Montessori Wooden Magnetic Activity Tiles for Toddlers
        Quickshop
        MY FIRST PLANNER | Montessori Wooden Magnetic Activity Tiles for Toddlers (Age 1+ Year)
        ₹ 1,000.00
        BUSY CUBE - COW, HEN, PIG | Sensory toy with rattle for babies (Age 0+ Years) BUSY CUBE - COW, HEN, PIG | Sensory toy with rattle for babies (Age 0+ Years)
        Quickshop
        BUSY CUBE - COW, HEN, PIG | Sensory toy with rattle for babies (Age 0+ Years)
        ₹ 1,500.00
        KIKI THE MONKEY | Magnetic plush toy (Age 0-5 Years) KIKI THE MONKEY | Magnetic plush toy (Age 0-5 Years)
        Quickshop
        KIKI THE MONKEY | Magnetic plush toy (Age 0-5 Years)
        ₹ 750.00
        PULL & PLAY TOY | Multi-sensory plush toy for babies (Age 6 Months+) PULL & PLAY TOY | Multi-sensory plush toy for babies (Age 6 Months+)
        Quickshop
        PULL & PLAY TOY | Multi-sensory plush toy for babies (Age 6 Months+)
        ₹ 2,999.00
        Not So Serious Art Book | 30+ Brain Boosting Activities with Stickers Not So Serious Art Book | 30+ Brain Boosting Activities with Stickers
        Quickshop
        Not So Serious Art Book | 30+ Brain Boosting Activities with Stickers
        ₹ 399.00

        OUR STORY

        Two sisters. A drawer full of wild ideas.

        At Jugo Play, we believe childhood should be filled with curiosity, creativity, and confidence. Every toy is designed from scratch in India, backed by research with parents, inspired by Montessori and Waldorf principles, and tested by the toughest QA team on earth: kids.

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        Play Boards

        For a Healthy Mind

        Explore our range of Play Boards, designed to nurture emotional intelligence in children from a young age.

        My Daily Routine board helps children become independent by guiding them through their daily responsibilities in an interactive way.

        The What’s Buzzing? board promotes mindfulness, a positive attitude, and emotional awareness, helping children learn to manage their feelings.

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        Real parents, Real Reviews

        The happy noises we live for

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        Blog Post

        Story Behind Our Toys

        The Ultimate Travel Game Your Kids will Beg to Play

        The Ultimate Travel Game Your Kids will Beg to Play

        Travelling with kids can be such a fun time to bond – listening to music,...

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        Scooby- My Inspiration Behind 'Adopt a Pet' Toy

        Scooby- My Inspiration Behind 'Adopt a Pet' Toy

        Growing up with my beagle Scooby was one of the most memorable experiences of my...

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        What’s Buzzing?- A Must-Have Tool for Emotional Wellness

        What’s Buzzing?- A Must-Have Tool for Emotional Wellness

        At Jugo Play, we’re passionate about creating toys that make a difference – not just for...

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