Brand Story

At Jugo Play, we believe that play is much more than just fun – it’s a powerful tool for growth. Founded by two sisters with family roots in education publishing, we design innovative toys that empower children to grow emotionally, intellectually, and socially. The name, inspired by the Spanish word jugo, meaning “juice,” reflects our commitment to nourish young minds.

Drawing inspiration from Montessori and Waldorf principles, our toys encourage independent play, creativity, and exploration. Each toy is thoughtfully crafted with care, quality, and purpose. We use natural, eco-friendly materials to create products that stand the test of time and support a sustainable future.

Welcome to Jugo Play – where children discover a world of wonder and gain important skills through play.